The Scratch process... is a way of approaching problems, activities, even organisational structures. It gives you the freedom to fail, the capacity to experiment. It is also an essentially shared and communal process. It allows participants to constantly evaluate their activities and provide critical feedback.
- David Jubb, Artistic Director and CEO of Battersea Arts Centre
Over the last 15 years, Battersea Arts Centre (BAC) has built its national reputation for developing resilience both in its own organisation and in others, by using a creative process called Scratch.
In recent years BAC has built a reputation within the museums and heritage sector for creative approaches to resilience. When the Heritage Lottery Fund (HLF) commissioned a survey of resilient organisations in 2012, BAC was one of its main case studies. In April 2016, BAC merged with Wandsworth Museum, allowing us to explore and expand on that heritage under the banner of the BAC Moving Museum.
Scratch involves practically testing ideas, listening to feedback, evolving the ideas and repeating the process.
Scratch is a people-centred, risk-embracing approach. Supported by a producer, its an iterative process of testing an idea in partnership with people, gathering feedback, and redeveloping it further.
The Producer mindset is integral to the success of the Scratch process. The Producer combines artistic ambition with strategic vision; they are audience-focussed, foster collaboration and create a supportive environment for experimentation and risk-taking - carefully holding the creative space between the different groups.
Creative Museums built upon BAC’s expertise around Scratch and Art Council England's definitions of resilience to find a new way to measure a growth in resilience with a focus on leadership and organisational change.
The aim was for all museums to demonstrate change through attitudinal shifts, changing everyday behaviour and/or more sustained changes.
The starting point to developing a methodology to encourage and inspire change was to integrate Scratch into all aspects of programme delivery. The approach from the beginning was that the process of using Scratch hosted by a BAC producer- taking small risks and incorporating playful experimentation into new ideas as they develop- was a way to encourage the mindset shift required to develop more resilient organisations.
If you are interested in finding out more about Creative Museums or Scratch, please email us at [email protected].